Marketing and Social Media Coordinator

    • Job Tracking ID: 512507-764619
    • Job Location: Milwaukee, WI
    • Job Level: Mid Career (2+ years)
    • Level of Education: BA/BS
    • Job Type: Full-Time/Regular
    • Date Updated: April 09, 2021
    • Years of Experience: 5 - 7 Years
    • Starting Date: April 26, 2021
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Job Description:

 

POSITION DESCRIPTION

Position: Marketing and Social Media Coordinator

Status: Full Time, Salaried

Reports to: Marketing and Communications Manager

Position Summary: Provide marketing support for the organization through design and editing of major publications, maintain the agency’s website, manages digital analytics, creating content for website, social media, newsletters, and other marketing and advertising projects. Provides input, creativity in implementing strategies to promote positive community presence and mission enhancement.

Position Expected Hours of Work: This is a salaried position; as such, a minimum of 40 or more hours weekly may be required to complete job duties. Position is housed and primarily operates out of the Independence First main office and provides services throughout our service area as needed.

Essential Functions of the Position:

Communications/PR/Marketing Essential Functions (90%)

  • Responsible for the management of the agency website, and all social media platforms.
  • Responsible for Marketing Sponsorship Benefits fulfillment for the agency’s fundraising events such as; Empower Lunch and other events, as determined. Responsible for the production of the quarterly agency newsletter e.g. creating, determining material, interviewing various stakeholders and investigating facts for articles, schedule production and distribution, editing submitted articles, gathering photos, vendor or design communication and design and editing of the Annual Report.
  • Also responsible for the agency e-newsletters, and print newsletters.
  • Develop strategies and communication for social media and recommend changes. Familiarity with Search Engine Optimization, Google analytics and Digital advertising desirable. Coordinate the social media efforts by maintaining agency accounts and providing consistency on all social media sites including but not limited to Facebook, Twitter, Instagram, LinkedIn, You Tube, Yelp and Google. Coordinate agency blog program, including schedule, editing and posting blogs to Agency website.
  • Storytelling functions: Proofreading, promotion, solicitation and storytelling of Agency-wide accomplishments, events, news. Specific tasks may include identifying material for writing individual stories, taking photos, video recording, website updates, e-newsletters, social media posts.
  • Provides oversight for the Fund Development Administrative Assistant in uploading agency events onto the website.

Fund Development Essential Functions (10%)

  • Knowledge of Raiser’s Edge and associated databases a plus.
  • Assists with agency’s annual Empower Lunch and other events for IndependenceFirst fundraising including promotion and implementation within budget guidelines.
  • Works with the Marketing & Communications manager and Fund Development Director to develop relationships for marketing purposes with corporate sponsors, in-kind partners, specific target audiences (e.g. Young Professionals) etc.

Work Environment

  • Work environment is generally performed in an office setting with minimal to moderate noise level.
  • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Disclaimer:

The above statements reflect the general details necessary to describe the principle functions of the occupation described and shall not be construed as a detailed description of all the work requirements that may be inherent in the occupation.

Experience and Skills:

Professional Qualifications

  • Bachelor’s degree in Journalism and Mass Communication, Strategic Marketing, or related field of study.
  • Minimum of five years’ experience in a non-profit organization, with event coordination, marketing, public relations and/or fundraising tasks; board and committee expertise.
  • Transportationally mobile or ability to arrange transportation, within the four-county Metro-Milwaukee area; some state and national travel required.
  • Excellent presentation (interpersonal and written) skills are required.
  • Computer literacy to include use of various software packages, including word processing, data base and spreadsheet applications.
  • Experience with disabilities and Independent Living Philosophy preferred.
  • Experience with social media is required.
  • Must work well as a team member.
  • Research and high level Internet skills required.
  • Experience with photography and videography required. Familiarity with editing software desirable.
  • Preferred bilingual Spanish speaking.