Job Description:
POSITION DESCRIPTION
Position: Marketing and Social Media Coordinator
Status: Full Time, Salaried
Reports to: Marketing and Communications Manager
Position Summary: Provide marketing support for the
organization through design and editing of major publications,
maintain the agency’s website, manages digital analytics, creating
content for website, social media, newsletters, and other marketing
and advertising projects. Provides input, creativity in implementing
strategies to promote positive community presence and mission enhancement.
Position Expected Hours of Work: This is a salaried
position; as such, a minimum of 40 or more hours weekly may be
required to complete job duties. Position is housed and primarily
operates out of the Independence First main office and provides
services throughout our service area as needed.
Essential Functions of the Position:
Communications/PR/Marketing Essential Functions (90%)
- Responsible for the management of the agency website, and all
social media platforms.
- Responsible for Marketing Sponsorship Benefits fulfillment for the
agency’s fundraising events such as; Empower Lunch and other events,
as determined. Responsible for the production of the quarterly
agency newsletter e.g. creating, determining material, interviewing
various stakeholders and investigating facts for articles, schedule
production and distribution, editing submitted articles, gathering
photos, vendor or design communication and design and editing of the
Annual Report.
- Also responsible for the agency e-newsletters, and print newsletters.
- Develop strategies and communication for social media and
recommend changes. Familiarity with Search Engine Optimization,
Google analytics and Digital advertising desirable. Coordinate the
social media efforts by maintaining agency accounts and providing
consistency on all social media sites including but not limited to
Facebook, Twitter, Instagram, LinkedIn, You Tube, Yelp and Google.
Coordinate agency blog program, including schedule, editing and
posting blogs to Agency website.
- Storytelling functions: Proofreading, promotion, solicitation and
storytelling of Agency-wide accomplishments, events, news. Specific
tasks may include identifying material for writing individual
stories, taking photos, video recording, website updates,
e-newsletters, social media posts.
- Provides oversight for the Fund Development Administrative
Assistant in uploading agency events onto the website.
Fund Development Essential Functions (10%)
- Knowledge of Raiser’s Edge and associated databases a plus.
- Assists with agency’s annual Empower Lunch and other events for
IndependenceFirst fundraising including promotion and
implementation within budget guidelines.
- Works with the Marketing & Communications manager and Fund
Development Director to develop relationships for marketing purposes
with corporate sponsors, in-kind partners, specific target audiences
(e.g. Young Professionals) etc.
Work Environment
- Work environment is generally performed in an office setting with
minimal to moderate noise level.
- The work environment characteristics described here are
representative of those an employee encounters while performing the
essential functions of this job. Reasonable accommodations may be
made to enable individuals with disabilities to perform the
essential functions.
Disclaimer:
The above statements reflect the general details necessary to
describe the principle functions of the occupation described and
shall not be construed as a detailed description of all the work
requirements that may be inherent in the occupation.